During our launch period, all products will be delivered within 7-10 days. Thank you for your patience and support!

Welcome to Preema Aura and our range of luxurious resort wear dresses that transition effortlessly from beach to evening. Our debut range “Sand to Soirée” is perfect for sun-soaked days and glamorous nights. Or for something entirely unique, experience the elegance of our "Soul Series" dresses

The Sand to Soirée Collection is the culmination of my journey, my passion, and my destiny—each piece crafted to take you from sunlit beaches to glamorous evenings, embodying the essence of elegance and freedom.

Supporting charitable causes with every purchase

I was the victim of an unprovoked violent attack in broad daylight, which had a profound and lasting effect on me. It was 3pm on a sunny afternoon in Notting Hill, London, when a total stranger punched me in the face, stole my bag and left me needing major surgery. In that one moment, life as I knew it changed.

I no longer had the confidence to be on my own, to go places or do things I wouldn’t have given a second thought to before. I’ve worked hard to overcome my fears and am so grateful for the love and support I was so lucky to be surrounded by in my time of need.

In a world where there is so much hurt, we need to do all that we can to lift each other up and that’s why I want to pay it forward and help someone else in their time of need. We will be working with Victim Support (Registered charity number: 298028), a charity close to my own heart. With your support, the vital funds that we raise from each purchase, will go directly towards helping those who have been victims of crime and traumatic incidents.

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Meet Dr Preema Vig, the visionary behind Preema Aura

“For me style is not just clothing; it is armor, it is a declaration, it is our route to poise and sophistication. It is our vulnerability and the courage it takes to be oneself in a world that often demands conformity.”

Discover the inspiration behind “Sand to Soirée” and how she’s taking Preema Aura to the next level in luxury resort wear.

My Story
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    Hand tailored

    Our dresses are designed in the UK and hand-tailored with exceptional craftsmanship.

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    28 day returns

    Should you change your mind, we accept returns within 28 days of your purchase.

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    UK shipping

    We offer shipping to the UK.